The Women and Girls’ Fund taps into LGL’s integrated data management and communications solution
Posted May 13, 2014 by Hunter Williams

The Problem

The Women and Girls’ Fund needed an efficient way to email invitations and track attendance to a variety of events each year. Being able to maintain all that information in their database is critical to effectively reaching out to their constituents for future philanthropic support.

The Solution

The WGF created an event in LGL, then designed an RSVP form in Wufoo. By embedding a link to that form in the email invites they sent out from MailChimp and syncing the RSVP form to LGL, they could easily see who was invited, who planned to attend, and who did not respond. And, they were able to generate quick reports for each event.

LGL MailChimp and Wufoo

Step by Step

  1. Manage appeal lists and segments in Little Green Light and sync that to WGF’s MailChimp account.
  2. Create the email campaign in MailChimp, and embed a link to a Wufoo RSVP form.
  3. Collect entries from the Wufoo form directly into LGL for easy reporting of RSVP status for each event.

Benefit

Prior to using LGL, the volunteers engaged in the marketing and development work of the WGF did not have easy access to data regarding their donors, event attendees, or committee members. That data was maintained by the WGF’s parent organization. With LGL’s integration capabilities with Wufoo and MailChimp, event committee members now have tools at their fingertips that allow them to better analyze the success of the event and their marketing efforts and will facilitate better planning of future events and activities. –Timi Paccioretti (Timi, LGL’s Account Manager, also serves on the WGF board as their Publicity Chair.)

How To

MailChimp: Once you have a MailChimp account, you can connect it to your LGL account and start syncing up lists of constituents between your two accounts. Read our MailChimp how-to article to get started.

Wufoo: It’s easy to build Wufoo forms; the possibilities are endless. To see a list of forms that apply well to schools and nonprofits, including a volunteer form, see Wufoo community templates. Also take a look at our Wufoo how-to article on connecting your Wufoo account to your LGL account.


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