Little Green Light—an affordable online donor management system—debuts at NTEN in San Francisco
Posted January 13, 2010 by Chris Bicknell

We launched Little Green Light (LGL) to a worldwide audience at NTEN’s Nonprofit Technology Conference (NTC) in April. NTC is the place for nonprofit leaders to engage with technology that can be critical to their success. Nearly 1400 people come together from across the country and around the world to connect with peers. As the NTC website puts it, “now, more than ever, nonprofits need to invest in technology to create efficiencies that increase our effectiveness.”

LGL attracted steady interest from a wide range of people who came by our booth and asked great questions. Some were development professionals, others were consultants to non-profits, and still others were searching for tech solutions to help their non-profits achieve the mission.

We gave away a box of T-shirts and collected a pile of business cards from folks who were interested in LGL and registered to win our green iPod Nano. By the end of the Science Fair, we had engaged dozens of people in serious conversation about LGL and how it can help them do donor management better.

An interesting pattern emerged in our conversations:

  • People were really excited about the unique collaboration aspect of LGL.
  • The project management/task management orientation in LGL made a big impact on people: they want to use their data effectively as both a management and reporting tool!
  • The cost surprised people; they had assumed our subscription rate was a per-person fee, and they were impressed we can offer such a high-quality product at an affordable price.

Nick hangs the banner

Nick hangs the banner

Chris setting up the computer

Chris setting up the computer

Chris talks to an interested conference attendee

Chris talks to an interested conference attendee

Nick presenting the iPod Nano to Dennis Chyba of adcieo

Nick presenting the iPod Nano to Dennis Chyba of adcieo

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