Whether you’re new to the world of nonprofit fundraising, or you just want to brush up on the basics, this ebook serves as your essential guide to setting up and implementing a successful fundraising appeal, step by step.

From identifying your prospects to developing a strategy to personally connect with your constituents all the way through to analyzing and refining your appeal, this ebook is filled with real-life, tried and true methods that have demonstrated success.

1. Identify your prospects and acquire data
2. Create a segmented approach
3. Develop a stewardship and cultivation plan
4. Personalize your approach
5. Ensure proper gift acknowledgement and accounting
6. Evaluate your appeal strategy and results