Our History

Company Timeline

View a letter from our founders.

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— A Word from Our Founders —
Scroll through time to see the evolution of Little Green Light.

I believe small nonprofits represent the very best of humanity: They exist to serve others; they accomplish a great deal for their community through the power of human effort; and they are, generally, free from bureaucracy.

Co-Founder, Little Green Light

We started out with a simple belief that small teams can accomplish big things, and a mission to build great donor management software that any nonprofit could afford. 10 years later, this belief and mission remain the same and we look forward to the next 10 years of keeping it simple, powerful, and affordable.

Co-Founder, Little Green Light
2020-today
— Modern Era —
2018
Number of nonprofits using Little Green Light: 5,000
2018
Passed $100 million processed via LGL Forms
2019
Integration with QuickBooks Online
2019
Celebrated our 10th Anniversary and ended the year with 14 employees
2020
Rolled out integration with Zapier
2020
Introduced new logo and branding
2021
Added new charts and graphs to LGL Dashboard
2021
Number of nonprofits using Little Green Light: Over 7,500
2021
Launched Annual Statements feature
2022
LGL offers digital copies of Erik Hanberg’s fundraising guide to all LGL users.
2023
No more platform fee for using LGL Forms
2023
Apple Pay, Google Pay, and ACH added via Stripe enhanced checkout
2023
Updated look for the LGL service, making it brighter with more breathing room
2024
New integrations with Double the Donation, CourseStorm, Civic Champs
2024
Celebrating 15 years of LGL with 20 employees and over 10,000 customers
LGL logo with tagline

LGL unveils new branding, 2020

Little Book of Gold and LGL Companion Guide

LGL teams up with author Erik Hanberg, 2022

LGL 15th anniversary logo

Celebrating 15 years of serving more than 10,000 nonprofits, 2024

2014-2019
— Ramping Up —
2014
Launched LGL Forms & donation processing
2014
Number of nonprofits using Little Green Light: 1,000
2015
Creation of the LGL Consultant Network
2016
Created our User Group on Facebook
2016
Number of nonprofits using Little Green Light: 2,500
2017
Launched our new branding and website
2017
10th employee hired
2017
Launched Direct Email
2018
Number of nonprofits using Little Green Light: 5,000
2018
Passed $100 million processed via LGL Forms
2019
Integration with QuickBooks Online
2019
Celebrated our 10th Anniversary and ended the year with 14 employees
LGL Team NH 2015
Logo Before After
LGL Team in Boston 2018

Company-wide meeting, New Hampshire, 2015

New website and visual identity, 2017

All grown up at our company-wide meeting, Boston, 2018

2011-2013
— It's Getting Real —
2011
Company funded by friends & family; Timi hired as first employee
2011
Roadshow in Vermont and New Hampshire (where Timi gets her first parking ticket ever)
2011
Integrations with MailChimp and Wufoo
2012
Launched new Flex Importer, allowing customers to import thousands of rows of data at a time
2012
Integration with PayPal
2012
Launched new Search & Reporting feature and Mailings
2013
Integration with Constant Contact
2013
Little Green Light featured in Idealware’s guide to CRMs
LGL Timeline Timi FirstEmployee@2x

Timi is hired as first employee

New England Road Trip

New England road show, 2011

Nick Presenting

Nick presenting at the New England road show, 2011

LGL Timeline Integrations

Integrations, 2011-2013

2007-2011
— The Early Days —
2007
Nick & Chris partner to create Bicknell Information Group, begin work on Little Green Light
2008
Lots of nights and weekends working on an early edition of the product
2009
Launched Little Green Light at the Nonprofit Technology Conference in San Francisco
2009
Demoed at the North Carolina Nonprofit Conference and at the Association of Catholic Admissions & Advancement Professionals. Met Timi Paccioretti, an early customer and later our first employee.
2009
First paying customer
2010
Nick and Chris’s roadshow through New England
2010
Hunter joins as Little Green Light’s third partner
2011
Number of nonprofits using Little Green Light: 100
Nick & Chris sign

Nick & Chris form Bicknell Information Group, 2007

Chris & Nick work remotely

Working remotely on opposite sides of the U.S.

Nick_Conference_Geometric_web

Nick at a trade show, 2009

Chris wears new swag

Chris with our fancy new swag, 2009

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Our fundraising is improving as a result of increased engagement of everyone on our team using what is our most important tool.
Michael Rabkin, Hillel of San Diego

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