Little Green Light is a cloud-based donor management system for fundraisers.
Subscribe to get our latest product updates, best practices and tips to grow your nonprofit.
In order to grow your donor base, it’s essential that you attract new donors. As Erik Hanberg writes in The Little Book of Gold, “the amount of time it takes to solicit 3,000 people via a mailing is not much different than the time it takes to solicit 1,000 people…it’s not three times the work. In other words, as your database grows, you become more efficient.” And what fundraiser doesn’t want to be more efficient and maximize their work?
While finding new donors isn’t necessarily easy, it may not be as hard as you think, either. Any person who expresses interest in your organization could become important to your organization, whether as a volunteer, donor, or advocate. When you think of it that way, there are probably more prospective donors in your organization’s network than you realize.
Here are some common ways you may already be tracking potential donors that could be tapped:
Collecting names and contact information in those scenarios is a crucial step toward attracting new donors. But it’s just one step. Unless you have a system in place to store that data in a meaningful way (hint: not in a pile of sign-up sheets) and a plan to communicate with those contacts going forward, it’s unlikely that any of them will become supporters of your organization.
If you’re ready to put a system into place so you don’t miss opportunities to convert contacts into donors, Little Green Light can help you manage constituent information. And, when it comes to ongoing communications with those potential supporters, you can use Little Green Light to generate mailings and keep records of those interactions.
To make sure you’re not missing out on new donors, we’re making available two valuable resources that will strip the mystery out of fundraising and, for users of Little Green Light, will supply you with specific, actionable tips to help you get the most out of LGL.
The first resource we want to direct you to is Erik Hanberg’s The Little Book of Gold. Forbes rated it as a Top 12 Must-Read Book For Nonprofit Employees, and it’s packed with practical, real-world fundraising wisdom that really resonates with us.
The second is LGL’s Companion Guide to The Little Book of Gold. Each chapter of Erik’s book covers an essential aspect of fundraising, and in LGL’s companion guide, we’ve written corresponding chapters that show you how you can use Little Green Light to implement Erik’s advice.
For Little Green Light customers
In 2022, Little Green Light customers can download their FREE digital copy of Erik’s book, The Little Book of Gold, and LGL’s Companion Guide right from within their LGL account. Simply visit the Help page in your account and click the blue “Get free copy” button at the top right of the page.
For Non-LGL customers
Erik Hanberg’s The Little Book of Gold is available at Amazon, the author’s website, and wherever books are sold. LGL’s Companion Guide is available as a free download at www.littlegreenlight.com/gold.
When you have a system in place to manage contact information, the ability to attract new donors becomes easier. Check out Chapter 6 of Erik’s book for great information on finding new contacts and converting them to donors. And, for LGL users, our companion guide will show you how to use LGL’s functionality to implement Erik’s advice.
Ready to try LGL? Get your first 30 days free. No credit card required.