Email marketing is an incredibly effective tool for keeping your donors and supporters informed about all the great work you are doing, and how their contributions have made that possible. But it can be a challenge to manage contacts in both your donor management system and an email marketing system, especially if it means importing and exporting data between both systems on a regular basis.
This is why, back in August, we rolled out a two-way integration with MailChimp that lets you manage your email marketing lists from within LGL, and keep both sets of contacts automatically in sync. After a simple setup/configuration within MailChimp and LGL, you can begin syncing information from your LGL account to MailChimp.
Synchronization between MailChimp and LGL is a two-way process, allowing you to add and remove constituents from your MailChimp mailing lists, and automatically receive updates when constituents unsubscribe or have their email bounce (if the email address is no longer valid).
Once you have it all set up, the process looks something like this:
The full integration guide is available if you want to see all the details, and rest assured that setting the whole thing up is really quite easy. Before you know it, you can be off and running with a fully integrated email marketing service. To quote one of our customers who recently went through this process:
“Twelve minutes from having no Mailchimp acount to having one integrated with LGL complete with webhooks and I’m ready to start email campaigns. Twelve. Seriously, that was awesome. And the help document rocked.”
– Jan Nedelka, Our House for Girls (Dover, NH)