Here at Little Green Light, we use LGL ourselves to manage our relationships with customers and prospective customers. It’s a great way to make sure the product works!
We want to manage two ongoing mailing lists, one monthly and one that’s semi-annual. The membership of these lists will be determined by the status a constituent has, as well as other attributes. People should also be able to add themselves to or remove themselves from these mailing lists.
LGL uses several attributes to populate the two constituent Lists and syncs those lists to MailChimp. If people want to add themselves to one of these lists, they can do so on a Wufoo form. Or, if they want to unsubscribe, they can do that using the Unsubscribe link that’s always present in emails going out from MailChimp.
Step by Step
Hunter Williams, head of Account Development for Little Green Light, loves the ability to manage lists in LGL and then port them over to MailChimp: “We have so much information stored in LGL, it’s great to be able to use that information to create just the right recipient lists for our mailings.”
Once you have a MailChimp account, you can connect it to your LGL account and start syncing up lists of constituents between your two accounts. Read our how-to article to get started.
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