Growing a school’s annual giving program can be a challenge. When Sacred Heart School in Boston assigned Mary Roberts that task, the majority of donations that came in to the almost 100 year old school were unsolicited. Mary needed to develop an outreach strategy that would allow her to connect with the school’s 6500 alumni. And she required a way to help keep it all organized. That’s where LGL came in….
As a recipent of a Catholic Alumni Partnership (CAP) grant, Sacred Heart School was provided a list of the school’s alumni. Mary’s first order of buiness was to identify a database that could help her to manage it all. But she knew she needed more than a simple data storage solution – she needed a tool that would make it easy to update and correct existing data, document relationships and affinitiies and capture notes and activities relating to her relationship building campaigns. Mary credits LGL with providing her a tool that not only helped her to understand who her alumni were, but, also how to easily reach out to them to ask for their support.
Between Mary’s outreach initiatives and her use of LGL, she was able to transform her school’s adavancement program from a passive approach to an active solicitation strategy. And, the intial results have been very promising – 25% more dollars have been raised this year over last, and she expects that it’ll be closer to 50% by the end of the school year.
Here are some of the initiatives Sacred Heart took that resulted in their increased annual fund revenue and some of the LGL feaures that helped to simplify the task:
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