4 ideas for an effective year-end fundraising appeal

Your organization’s year-end appeal is an important opportunity to raise funds for your mission. To help you do that, we’ve gathered four ideas to help you implement an effective year-end fundraising appeal:

Idea #1: Incorporate local businesses into your appeal

By expanding your appeal beyond individual donors, you can build a broader network of support. Check out our 5 suggestions to help you leverage your year-end appeal to build relationships with local businesses. Carve out some time to connect with them and see how you might collaborate on behalf of your community

Idea #2: Try a new approach to writing your appeal letter

The prospect of going from a blank page to a polished, compelling appeal letter can be daunting. To help you get over that hump, take some writing advice from Stephen King.

Idea #3: Engage your board members to boost the effectiveness of your appeal

There are so many components to an appeal that it’s easy to feel overwhelmed. But, the responsibility shouldn’t rest entirely on one person’s shoulders. Fundraising expert Erik Hanberg shares how board member involvement can strengthen your year-end appeal.

Idea #4: Make a plan to evaluate your appeal

When your fundraising appeal winds down, make time to evaluate it so that you can repeat what worked and change what didn’t. To help you plan how to do that, we’ve shared 4 key metrics to evaluate your fundraising appeal.

Conclusion

From planning your appeal to evaluating it afterward, these ideas can help you plan, implement, and evaluate an effective year-end fundraising appeal.