July 27, 2021
7 tips to improve your email appealsThis article was originally published in 2017. It has been updated with new information. Email appeals are an important component of year-end fundraising. With all the clutter in our inboxes, it’s important to craft email appeals that get opened and make it easy for the…
Read ArticleJuly 21, 2021
4 ways to prepare for your year-end appeal nowYour year-end appeal can feel a long way off in the midst of summer, but it will be here before you know it. Dedicate time now to planning your appeal, and you'll thank yourself later. Here are 4 suggestions to help you prepare in advance…
Read ArticleJuly 7, 2021
25 terms every new fundraiser should knowOne of the most challenging aspects of being a new fundraiser is getting familiar with the vocabulary that goes along with the job. To help make things easier for you, we’ve put together 25 terms that you’ll likely encounter sooner rather than later. 25 fundraising…
Read ArticleJune 16, 2021
The benefits of having an in-kind gift policy In-kind gifts of goods bring in much-needed supplies for your organization and free up funds for other expenses. They also help you build relationships with individual and corporate donors who might not make a financial contribution to your organization. Those are the positive aspects…
Read ArticleJune 3, 2021
Are you keeping in touch with virtual event attendees?Many organizations have chosen to offer virtual events due to Covid-19 rather than cancelling events altogether. As a result, your events may have attracted new attendees who wouldn’t have been able to attend an in-person event, because of geography or other reasons. Have you communicated…
Read ArticleMay 28, 2021
How to get familiar with four key non-profit financial statementsAs many organizations approach the end of their fiscal year on June 30, we wanted to share this updated post on non-profit financial statements. It was originally published in 2020. Non-profit financial statements can be intimidating. But you don’t need a degree in accounting to…
Read ArticleMay 13, 2021
3 meaningful fundraising metrics to trackTracking meaningful metrics enables you to evaluate and modify your fundraising plan for greater success—and to avoid losing the support of donors. Here are 3 meaningful fundraising metrics to consider tracking: Fundraising metric #1: Donor retention The number of first-time donors, consecutive donors, and…
Read ArticleApril 28, 2021
A small book with big takeaways for nonprofit professionalsIf you work in a very small nonprofit, you’ve probably encountered one of these scenarios: When registering for a webinar, you're required to select your operating budget from a dropdown menu. The least amount listed is $500,000, so you choose that one—even though it dwarfs…
Read ArticleApril 15, 2021
3 simple ways to set your development committee up for successA development committee has the potential to maximize your organization's fundraising efforts, as long as you prepare and engage your committee members. Here are 3 simple ways to set your development committee members up for success: 1. Get the meeting agenda and any…
Read ArticleFebruary 9, 2021
What can a fundraiser learn from the Great British Baking Show?If you’ve watched the Great British Baking Show, you know there’s a lot to learn about choux pastry, the differences between Swiss, Italian, and French meringue, and of course, how to avoid a soggy bottom. I’d argue that beyond the baking-specific lessons, though, the Great…
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