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Category: Fundraising Strategy
Tips for fundraising emails
July 27, 2021
7 tips to improve your email appeals
This article was originally published in 2017. It has been updated with new information. Email appeals are an important component of year-end fundraising. With all the clutter in our inboxes, it’s important to craft email appeals that get opened and make it easy for the…
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meaningful fundraising metrics
May 13, 2021
3 meaningful fundraising metrics to track
Tracking meaningful metrics enables you to evaluate and modify your fundraising plan for greater success—and to avoid losing the support of donors. Here are 3 meaningful fundraising metrics to consider tracking:   Fundraising metric #1: Donor retention The number of first-time donors, consecutive donors, and…
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Little Green Light is a cloud-based donor management system for fundraisers.