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To help you prepare for a successful year-end giving season, we’ve gathered five resources to help you plan and execute a successful appeal.
Four questions to answer before planning your year-end appeal(opens in new tab): Before you focus in on the details for your upcoming appeal, be sure you can answer “Yes” to four questions from last year’s appeal.
Your guide to writing a compelling appeal letter(opens in new tab): If you’re having a hard time drafting your appeal letter, this resource can help you move past the blank page to a polished appeal letter, complete with remittance envelope and acknowledgment letter, too.
How to include local businesses in your year-end appeal(opens in new tab). We devote a lot of energy to soliciting individual donors, and for good reason. But local businesses can also provide valuable support to your organization, if you incorporate them into your year-end appeal.
Lessons from political campaigns for year-end appeals(opens in new tab): Read how you can borrow lessons from political campaigns to increase the likelihood that your solicitation will yield gifts. This approach may help you plan your appeal with a new perspective.
How board member involvement can strengthen your year-end appeal(opens in new tab: Involved board members can be a benefit to your appeal, but only if you choose an approach that best suits your organization.
Conclusion
The final months of the calendar year can bring in much-needed funds to support your organization. These resources can help you plan and implement an appeal that makes the most of this season of giving.
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