Make an impact with your GivingTuesday confirmation email

If your organization participates in GivingTuesday, you likely spend a solid amount of time preparing your email communications encouraging people to donate on that day. But how much time do you spend crafting the confirmation emails sent to GivingTuesday donors? Especially for first-time donors, your confirmation email plays a key role in their early impressions of your organization.

Here’s how to make an impact with your confirmation email on GivingTuesday:

Provide essential details.

Include all the typical information a donor needs for their records, such as the date and amount of their contribution, and language to communicate that their gift was tax-deductible.

Keep it from feeling transactional.

Donors should feel they made a meaningful gift, not like they just paid their electricity bill. Avoid language like, “Your payment has been processed.” Instead, express gratitude and include a brief example of the kind of impact their gift will make.

Highlight your organization.

GivingTuesday may be the occasion that prompted a donor’s gift, but the work of your organization is really what they care about. Make sure your confirmation email is consistent with your organization’s own mission and brand.

Provide a point person.

In your confirmation email, include the name and contact information of a point person at your organization. That way, if the donor has any questions, it will be easy for them to reach out directly to a specific person. Not only is this a convenience for the donor, but the opportunity for a personal connection will make your organization stand out.

Conclusion

When you’ve prepared an effective confirmation email to send to GivingTuesday donors, you’ll be able to build on that foundation as you steward them effectively after GivingTuesday.

Looking for more suggestions to help you prepare for GivingTuesday? Check out our Giving Tuesday Preparedness resource for Little Green Light customers.