Years ago, I worked at a small historic house museum. The staff consisted of the executive director and me, both working part-time. We juggled the varied tasks of fundraising, leading visitors on tours of the house, caring for historic objects, and making sure the pipes didn’t freeze over weekends in the winter. It wasn’t unusual to feel overwhelmed—because we often were!
One day, my colleague fought off the list of “have to dos” and made a thank-you call to a donor. Making these calls wasn’t part of our normal acknowledgment process, but when she hung up the phone she was beaming. “That felt great!” she exclaimed. “I have to do that more often.”
I remember thinking, if making that call was such a positive experience for her, imagine how good the donor felt! Why don’t we all do these things more often?
Be sure you document these interactions. If you’re using a donor management system like Little Green Light, you can create contact reports to record phone calls and other personal interactions, or create a mailing to document which donors received a Valentine’s Day mailing.
Going above and beyond with your donors will strengthen these relationships and help make your donors feel appreciated and cared for. Showing that extra love may just boost your own spirits, too!
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