Tips for tapping into the potential of your LYBUNT list
If you’re new to fundraising, the title of this blog post may look like jibberish to you—what in the world is a LYBUNT? LYBUNT is an acronym that refers to donors who contributed to your organization “Last Year But Unfortunately Not This”. Many fundraisers consider LYBUNTs to be low-hanging fruit: These donors expressed interest in […]
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