4 ideas for strengthening relationships with your donors

One of the key benefits of using a donor management system like Little Green Light is that it allows you to maintain information critical to developing stronger, more personal relationships with your donors.

Here are some of our favorite ways to use LGL to strengthen your relationships with donors:

Use Contact Reports to document important phone calls or meetings

Document important conversations and meetings you’ve had with your constituents using contact reports. Be sure to capture important details about the interaction in your report so that the next time you or a member of your team reviews your constituent’s record and followup you’ll have all the information you need. Everyone likes knowing that they’ve been listened to and are appreciative when you recollect what’s already been discussed.

Keep data updated with LGL Forms

When you ask a loyal supporter to provide you with updated information, wouldn’t it be nice to show them what you already have on file and allow them to update it? By using LGL Forms and our integrated email service, you can create forms that will auto-fill with information from your LGL database. Talk about a cool way to let your constituents know you care about them.

Document your donor’s communication preferences with Communication tags

Keeping track of  your donor’s communication preferences and honoring them go a long way toward developing strong relationships with your constituents. Donor wishes, such as the desire to be solicited only once a year, or a preference to receive either email or mailed communications, should be honored at all costs. LGL’s communication tags make this simple to achieve.

Use Relationships to connect constituents with one another

Be sure you document the relationships that exist among your constituents. Being aware of family connections and other important relationships for your key constituents can be a huge benefit when trying to cultivate them. After all, we’re all familiar with the six degrees of separation theory!

Do you have some favorite ideas you’d like to share about how you’ve built stronger, more personal relationships with constituents by using LGL? We’d love to hear about them in the comments below.