In a March 2012 interview conducted by Phyllis Freedman with Chuck Longfield, the founder of Target Analytics, these two veteran fundraisers discussed what kind of data can help you identify who is really passionate about your organization. Since passion leads to larger gifts and a much higher likelihood of a legacy gift, this is rather important for you to think about.
Chuck included a few words of caution:
But he also pointed how you can identify donors who might be willing to give more:
Here at Little Green Light we agree with all of the points Chuck made in this interview. We’re pleased that our clients can follow his advice easily and with minimal fuss using our donor management system. We can help our clients collect and track critical data related to:
Please take a few minutes to browse this excellent interview and if you haven’t yet started using Little Green Light to help you with all of these tasks now is a great time!
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