Little Green Light is a cloud-based donor management system for fundraisers.
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When your goal is to collect online gifts, your tool is the donation form you publish on your webpage or send in an email. But a donation form can come in different shapes and sizes, just like tools. It is best to use the right one because, to employ the metaphor of a knife in […]
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Dear Friends of Little Green Light, We are celebrating 10 years of LGL this year and want to take this opportunity to thank everyone who has helped us along the way. We would not be here without the family and friends who got us off the ground, the great team of people we work with […]
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In Little Green Light, you can build an online form to collect anything from event registrations to donations and everything in between. But creating a perfect form takes advance planning and execution. In this article, we share 6 tips to help you create a perfect online form, one that meets the goals you are trying […]
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Nearly every training, instructional book, web page, etc. starts out with the idea that before you dive into the strategies and tactics of asking for monetary support of your mission you need to develop a “case for support” or “case statement.” This short piece is written to give you a quick overview of a) what […]
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On Friday, March 13, Timi Paccioretti, Felicia Terry, and I gathered with a group of 20 or so nonprofit staff and volunteers in Nashville, TN. (Yes, we did experience several Friday the 13th-type problems, including Felicia’s car getting rear-ended! Happily, no one was injured, except the car.) Our goal was to explore data migration to […]
Well-managed monthly or recurring giving programs are wonderful for both the donor and the organization they support. Poorly managed programs a) upset donors, b) upset staff, and c) lose the organization current and future philanthropy. It is easy to tell if an organization is pursuing monthly/recurring giving in a way that will work well vs. […]
In a March 2012 interview conducted by Phyllis Freedman with Chuck Longfield, the founder of Target Analytics, these two veteran fundraisers discussed what kind of data can help you identify who is really passionate about your organization. Since passion leads to larger gifts and a much higher likelihood of a legacy gift, this is rather […]
In the same way our bodies do, keeping a database healthy requires consistent work. This post gives you some practical methods for achieving database health, or what is sometimes referred to as reachability, a focus on answering the questions, “can you contact everyone in your database to ask them to consider a gift, and if so, can […]
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“After people, data is your most important resource.” — John Kenyon Introduction We’re often asked, “How secure will my data be in LGL?” Being in the cloud, we certainly understand where the question is coming from. Typically, assessing risk in relation to data and IT involves working through three major components: Evaluation and assessment – […]
We are often asked about the best way to deal with the difficult task of tracking gifts that people commit to make sometime in the future, especially when dealing with monthly donations. The question is, should we use the pledge functionality all the time? Like so many things, the answer is, “it depends.” To help […]
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