Little Green Light is a cloud-based donor management system for fundraisers.
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Well-managed monthly or recurring giving programs are wonderful for both the donor and the organization they support. Poorly managed programs a) upset donors, b) upset staff, and c) lose the organization current and future philanthropy. It is easy to tell if an organization is pursuing monthly/recurring giving in a way that will work well vs. […]
In a March 2012 interview conducted by Phyllis Freedman with Chuck Longfield, the founder of Target Analytics, these two veteran fundraisers discussed what kind of data can help you identify who is really passionate about your organization. Since passion leads to larger gifts and a much higher likelihood of a legacy gift, this is rather […]
In the same way our bodies do, keeping a database healthy requires consistent work. This post gives you some practical methods for achieving database health, or what is sometimes referred to as reachability, a focus on answering the questions, “can you contact everyone in your database to ask them to consider a gift, and if so, can […]
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“After people, data is your most important resource.” — John Kenyon Introduction We’re often asked, “How secure will my data be in LGL?” Being in the cloud, we certainly understand where the question is coming from. Typically, assessing risk in relation to data and IT involves working through three major components: Evaluation and assessment – […]
We are often asked about the best way to deal with the difficult task of tracking gifts that people commit to make sometime in the future, especially when dealing with monthly donations. The question is, should we use the pledge functionality all the time? Like so many things, the answer is, “it depends.” To help […]
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People used to primarily gather in empty classrooms or meeting rooms in houses of worship to strategize about raising money. This still happens, but with today’s busy schedules, this close collaboration can be more challenging to achieve. This is part of why we decided to build Little Green Light, among other reasons, namely: Lots of […]
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I recently read a good blog post by a group that adapts Salesforce for nonprofits, describing how a nonprofit board didn’t want to move into “the cloud” because they felt the cloud wasn’t secure enough. Six months later their town was hit with a major storm and their office was struck by lightning, which completely fried […]
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