Little Green Light is a cloud-based donor management system for fundraisers.
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Is your nonprofit organization ready to solicit major gifts? Whatever its scale, your organization probably already has the support of some major donors. The term “major donor” is relative, so whether a major donor is someone who gives $250 or $25,000, it’s important that you’re able to identify those donors and steward your organization’s relationship with them. Doing so requires a fundraiser’s time and effort.
It’s also necessary to have systems in place to manage and utilize essential data as you solicit major gifts. As Erik Hanberg asserts in The Little Book of Gold, “a true donor database will let you target mailings by gift amount, or date of their last gift, or any number of helpful parameters.” Without that tool, an organization will find it hard (or even impossible) to cultivate and steward major donors.
Your organization will consistently need a way to:
Cultivating them takes time, but long-term major donors will be a significant asset to your organization’s mission. To help you prepare to solicit major gifts and steward major donors effectively, we’re making available two valuable resources that will guide you through the process. And, for users of Little Green Light, these resources will give you specific, actionable tips to help you get the most out of LGL.
The first resource is Erik Hanberg’s The Little Book of Gold. Forbes rated it a Top 12 Must-Read Book For Nonprofit Employees, and it’s packed with practical, real-world fundraising wisdom that really resonates with us.
The second is LGL’s Companion Guide to The Little Book of Gold. Each chapter of Erik’s book covers an essential aspect of fundraising, and in LGL’s companion guide we’ve written corresponding chapters that show you how you can use Little Green Light to implement Erik’s advice.
Little Green Light customers can download their FREE digital copy of Erik’s book, The Little Book of Gold, and LGL’s Companion Guide right from within their LGL account. Simply visit your Help page and click the blue “Get free copy” button at the top right of the page.
Erik Hanberg’s The Little Book of Gold is available at Amazon, the author’s website, and wherever books are sold. LGL’s Companion Guide is available as a free download at www.littlegreenlight.com/gold.
If you’re ready to devote attention to major gifts, you should especially check out chapter five of Erik’s book. In this chapter, he explores the use of a donor pyramid and explains that “your two fundraising goals should be getting new donors into the base of the pyramid and moving current donors up to the next level.” And, for LGL users, chapter five of our companion guide will show you how to use LGL’s functionality to implement Erik’s advice.
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