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When it comes to managing pledges in your donor management system, it’s important to understand what they are and how to best acknowledge them.
A pledge is a constituent’s promise to donate a specific sum to an organization. The donor fulfills the pledge at a later date, either with one payment or with multiple payments. For example: If I make a pledge to your organization, I make a commitment to pay a total amount, such as $1,000. I may opt to pay in four installments of $250 or in one future payment of $1,000. The point is that I’m promising to pay a specified amount over a set period of time.
Since a pledge is not an actual financial gift, it’s important that you acknowledge pledges in an appropriate manner. Whether you’re using a donor management system like Little Green Light to record and manage pledges or are tracking gifts using a spreadsheet, you should create an acknowledgment letter template that is specifically used for pledges. Here are six things to keep in mind when you create this template:
Looking for more guidance on working with pledges? Check out these resources:
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