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Fundraising Analytics for the Small and Mid-Sized Nonprofit

  Google search “big data,” and you should expect big results. Do you see what I see? 403,000,000 possible links to click on. Wow. “Data” as a concept is like a black hole. Where do you even begin? As nonprofit professionals we’re trained and equipped with tools that help us build relationships, establish compelling cases […]

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Everything you need to know about matching gifts

In this guest post, Adam Weinger, President of Double the Donation, provides a comprehensive overview of matching gifts and how your nonprofit organization can reap the rewards of a matching gift program. Your donors are what keep your organization running. Without their support, your nonprofit would struggle to complete projects, help your communities, and accomplish your […]

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4 prospect research pitfalls to avoid

  By Sarah Tedesco, Executive Vice President of DonorSearch Effective prospect research essentially gives your fundraisers the best study guides possible on your donors and prospects. When conducting prospect research, nonprofits and educational institutions discover details about their donors that reveal their capacity to give and their likelihood of doing so. These important details include […]

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How to awaken the sleeping giants in your donor database

By Erica Waasdorp, President of A Direct Solution and author of  Monthly Giving – The Sleeping Giant. In this guest blog post, Erica Waasdorp, author of Monthly Giving – The Sleeping Giant, provides 6 tips to awaken the sleeping giants in your donor database: Monthly donors. According to Erica, “it truly is possible to start […]

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How to get ready for a spectacular year-end fundraising appeal

Year-end appeals are just around the corner, and we’re pleased to offer some helpful tips from LGL Affiliate, Felicia Terry, about how you can be prepared for the biggest gift giving time of the year. By Felicia G. Terry – Principal Specialist, Nonprofit Software Specialists, LLC The end of the year is near, and your development […]

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The pros and cons of special events

Intro from LGL: Mission Advancement Professionals (MAP), a new affiliate of Little Green Light, specializes in relational fundraising. They help nonprofits with capital campaigns, annual giving, major gifts and more. They complement LGL nicely by taking fundraising to the next level, often starting with the information you keep in your donor database, but helping you […]

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Take charge of your data to meet fundraising goals

At the 2013 AFP-NNE Annual Conference held in Portland, Maine, Chris Bicknell of Little Green Light, Kathy Howrigan of Marts & Lundy, and Brendan Kinney of Vermont Public Radio (and the moderator of #fundchat) gave a presentation titled, “Take Charge of Your Data to Meet Fundraising Goals.” This presentation provides basic tips and ideas for how to tackle data challenges and, in turn, boost your fundraising efforts. Here […]

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