June 9, 2014
Six steps to a successful appealIntroduction to a six-part series The development of a comprehensive annual giving program can be a daunting task. But this series of six short articles provides a tested method of making your annual giving program manageable and successful. A well-documented first step toward a solid…
Read ArticleJune 9, 2014
Recognizing valuable prospects right under your nose!6 Steps to a Successful Appeal: Part one of a six-part series The following are keys to building a successful appeal for any non-profit organization or school: Take your donor information seriously Use your data to drive strategy Be more personal in your approach Reaching…
Read ArticleJune 9, 2014
Can you raise more money by segmenting your database?6 Steps in a Successful Appeal: Part two of a six-part series Segmentation is the practice of categorizing constituents into mutually exclusive groups based on a set of criteria, such as giving history and expected future giving or affinity for your organization. It can help…
Read ArticleJune 9, 2014
How to assess if your fundraising plan is working6 Steps to a Successful Appeal: Part six of a six-part series To make the most of your annual giving program, set clear goals and then incorporate measurement tools into your plan. A successful plan will include regular evaluation of your strategies' successes and failures,…
Read ArticleJune 4, 2014
Can Giving Days help you raise more money?Can 24-hour Giving Days help you raise more money for your nonprofit? If you're participating in Seattle's GiveBIG annual event, they can! To the many nonprofits in the Seattle area who've participated in the now annual matching donation fest known as GiveBIG, you know…
Read ArticleApril 29, 2014
5 ways to find donors hiding in plain sightLGL is pleased to announce our new partnership with DonorSearch, a leading prospect research and screening firm, and to publish this guest post from Bill Tedesco, DonorSearch's founder and CEO, on our blog. In the financial sector, past performance is not an indicator of future…
Read ArticleJanuary 9, 2014
3 ways to use data to cultivate donorsThe ultimate goal in fundraising is for your constituents to invest in your mission. But earning them as investors requires being effective in the three Is of cultivation: Inform, Involve, and Invest. So, let’s talk about how strategic data management allows you to do this.…
Read ArticleJanuary 5, 2014
3 simple steps to increase your phonathon’s effectivenessNote: Before joining the LGL team, I was actively engaged in the work of non-profit fundraising. The information in this article comes specifically from my most recent experiences with phonathons in my capacity as a school advancement director. Until recently, the word I most associated…
Read ArticleJanuary 4, 2014
Take charge of your data to meet fundraising goalsAt the 2013 AFP-NNE Annual Conference held in Portland, Maine, Chris Bicknell of Little Green Light, Kathy Howrigan of Marts & Lundy, and Brendan Kinney of Vermont Public Radio (and the moderator of #fundchat) gave a presentation titled, “Take Charge of Your Data to Meet Fundraising Goals.” This presentation provides basic tips and ideas for how to tackle…
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