June 9, 2014 10 techniques for raising major gifts
I just returned from the NCEA (Catholic Educators) conference in New Orleans, which brought together a large group (over 6,000) of dedicated professionals. Several presentations were about advancement and fundraising, and a lot of the focus was on major gift giving and cultivation of these… Read Article
June 9, 2014 Six steps to a successful appeal
Introduction to a six-part series The development of a comprehensive annual giving program can be a daunting task. But this series of six short articles provides a tested method of making your annual giving program manageable and successful. A well-documented first step toward a solid… Read Article
June 9, 2014 Recognizing valuable prospects right under your nose!
6 Steps to a Successful Appeal: Part one of a six-part series The following are keys to building a successful appeal for any non-profit organization or school: Take your donor information seriously Use your data to drive strategy Be more personal in your approach Reaching… Read Article
June 9, 2014 Can you raise more money by segmenting your database?
6 Steps in a Successful Appeal: Part two of a six-part series Segmentation is the practice of categorizing constituents into mutually exclusive groups based on a set of criteria, such as giving history and expected future giving or affinity for your organization. It can help… Read Article
June 9, 2014 How to assess if your fundraising plan is working
6 Steps to a Successful Appeal: Part six of a six-part series To make the most of your annual giving program, set clear goals and then incorporate measurement tools into your plan. A successful plan will include regular evaluation of your strategies' successes and failures,… Read Article
June 4, 2014 Can Giving Days help you raise more money?
Can 24-hour Giving Days help you raise more money for your nonprofit? If you're participating in Seattle's GiveBIG annual event, they can! To the many nonprofits in the Seattle area who've participated in the now annual matching donation fest known as GiveBIG, you know… Read Article
April 29, 2014 5 ways to find donors hiding in plain sight
LGL is pleased to announce our new partnership with DonorSearch, a leading prospect research and screening firm, and to publish this guest post from Bill Tedesco, DonorSearch's founder and CEO, on our blog. In the financial sector, past performance is not an indicator of future… Read Article
January 9, 2014 3 ways to use data to cultivate donors
The ultimate goal in fundraising is for your constituents to invest in your mission. But earning them as investors requires being effective in the three Is of cultivation: Inform, Involve, and Invest. So, let’s talk about how strategic data management allows you to do this.… Read Article
January 5, 2014 3 simple steps to increase your phonathon’s effectiveness
Note: Before joining the LGL team, I was actively engaged in the work of non-profit fundraising. The information in this article comes specifically from my most recent experiences with phonathons in my capacity as a school advancement director. Until recently, the word I most associated… Read Article
January 4, 2014 Take charge of your data to meet fundraising goals
At the 2013 AFP-NNE Annual Conference held in Portland, Maine, Chris Bicknell of Little Green Light, Kathy Howrigan of Marts & Lundy, and Brendan Kinney of Vermont Public Radio (and the moderator of #fundchat) gave a presentation titled, “Take Charge of Your Data to Meet Fundraising Goals.” This presentation provides basic tips and ideas for how to tackle… Read Article