August 29, 2017
The fundraiser’s guide to a successful appeal seasonA few years ago, the United States Postal Service released a holiday commercial that showed a determined little mail truck barreling down snow-covered streets and dirt roads to deliver packages on time. The ad declares, “Football has a season. Baseball has a season. This is…
Read ArticleJune 6, 2017
4 ways to encourage millennials to support your cause I worked at a library during graduate school, and one of my tasks was to shelve the periodicals and keep them in order. I couldn’t stop myself from paging through the newspapers and magazines as I (slowly) completed this task. Plenty of articles tried…
Read ArticleMay 3, 2017
4 tips for creating an inspiring annual reportAnnual reports are a useful tool for donor stewardship and marketing, but they can be a ton of work to put together. In addition, the end product may strike your donors as lengthy and dull—the exact opposite of the reaction you want them to have! With that…
Read ArticleApril 4, 2017
How to make the most out of your fundraising eventMany nonprofit organizations rely on events to raise funds as well as awareness about their mission. Successful events are the ones that are part of a wider fundraising plan, and in order to get the most from your event it’s vital that you have a…
Read ArticleMarch 21, 2017
Tips for retaining your donors after a Giving DayParticipating in a 24-hour online giving event like Giving Tuesday or Give Local America is a great opportunity for your organization to raise funds. To fully harness its power, though, it's important to look beyond the day itself! If your Giving Day is a community-wide event,…
Read ArticleMarch 7, 2017
How to re-engage your lapsed donors Every organization has lapsed donors. These are donors who previously contributed to your organization, but for whatever reason they haven’t renewed their support. Their prior giving is evidence that they believe in your mission, though, and it’s a good indicator that they may give…
Read ArticleFebruary 13, 2017
6 simple ways to strengthen your grant applicationsGrant applications are an important component of most development operations. But they can also be a source of stress. It's no small task to navigate the various guidelines, the different application formats, and the deadlines of each funder. Hopefully, you have a donor management system like Little Green Light that…
Read ArticleJanuary 24, 2017
Why welcoming new donors is so importantWhen your organization receives a gift from a new donor, doesn't it make your day? You reached a new supporter who believes in your mission, and that’s cause for you to celebrate. How do you respond to that gift, though? Many of us don’t convey to…
Read ArticleDecember 21, 2016
Gear up to be a productive, happy fundraiser in the new yearDo you ever feel a little burned out in December? The last quarter of the calendar year is an especially busy one for fundraisers, and it’s normal to feel like you’ve run out of steam. With a new year approaching, though, it’s also an opportune…
Read ArticleDecember 7, 2016
8 last-minute tricks to boost your year-end fundraising It’s December and your year-end appeal letters are in the mail. Time to put your feet up and wait for those donations to roll in, right? Not quite. There are some simple but effective steps you can take to reinforce your appeal and boost your…
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