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The idea behind #GivingTuesday is simple enough: It’s designed to encourage making online gifts to nonprofits on the first Tuesday after Thanksgiving. But a successful #GivingTuesday requires careful planning in advance. Here’s a quick checklist you can follow to get your organization ready for #GivingTuesday before the big day.
Make sure you have an online payment form that supporters can use to make their #GivingTuesday contribution. For best results, the form should be simple and easy for donors to complete; resist the temptation to collect too much information. If you’re using Little Green Light, you can use our #GivingTuesday template.
To ensure your donors will have a good experience, you need to test your form and make sure it’s working as you intend. In Little Green Light, you can test your form without actually making a gift. We recommend testing your form at least a couple of weeks before #GivingTuesday so you have time to make any necessary changes.
Prepare a donor-centered acknowledgment letter in advance so you’re ready to say thank you as soon as gifts are made. Your donors will appreciate the promptness of your communication, and you’ll save yourself the stress of having to create a thank-you letter under a time crunch.
If you want to leverage the momentum of #GivingTuesday beyond the day itself, you need to retain donors. You’ll need a plan to do that. Check out our suggestions for creating a robust post-#GivingTuesday plan.
We hope this simple #GivingTuesday checklist gives you a good starting place for a successful campaign. If you are looking for an affordable, robust donor management system with the capability to help your nonprofit accept online donations seamlessly, give Little Green Light a try! Create an account and get your first 30 days free. Take advantage of our pre-built #GivingTuesday form, and publish it on your nonprofit’s website in just a few simple steps. Learn more at https://www.littlegreenlight.com/givingtuesday/.
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Hi Virginia, thank you for these resources. I’m in the middle of planning our GivingTuesday and could use some help navigating LGL. This is my first time diving into it as a new Development Director. Can you email me please to connect on this topic further?
Hi Sarah,
You can reach out to our support team by using the request form located on the Help page in your LGL account. We’d be happy to assist you there!
Thanks,
Timi