September 20, 2016
Direct mail is the silver bullet of fundraisingAs fundraisers, we’re always on the lookout for a strategy or tool that will help raise more funds for our organization. It can be tempting to view a new tool as the silver bullet of fundraising: launch a [insert trendy idea of the month] and…
Read ArticleSeptember 6, 2016
Give some thought to #GivingTuesdayThe end of the calendar year is a busy time for fundraisers. With all the responsibilities you’re juggling, make sure to carve out time for yourself in advance to give some thought to #GivingTuesday so you can harness the power of the day and build…
Read ArticleJuly 2, 2015
How to avoid stress during appeal seasonBefore we know it, the unhurried summer days will be replaced by a flurry of activity. Development offices will be swimming in end-of-year appeal letters, mailing labels, and remittance envelopes. If you’ve ever found yourself wishing you could escape from it all around November, we…
Read ArticleJune 3, 2015
12 great reads for nonprofit fundraisersNow that summer is here, you likely have some breathing room to catch up on your to-do list, recharge your battery, and plan for the months ahead. To help you collect ideas and inspiration, members of the LGL team have put together a list of…
Read ArticleApril 25, 2015
4 prospect research pitfalls to avoid By Sarah Tedesco, Executive Vice President of DonorSearch Effective prospect research essentially gives your fundraisers the best study guides possible on your donors and prospects. When conducting prospect research, nonprofits and educational institutions discover details about their donors that reveal their capacity to give…
Read ArticleFebruary 17, 2015
Why your event is worth more than just the money it raisesEvents are a key component of many nonprofit organizations’ annual development plans. The most successful events are strategic in nature and focus on building community to advance an organization’s mission. At this year’s NCDC Conference, Chris Bicknell and Timi Paccioretti from Little Green Light and…
Read ArticleJune 18, 2014
Using Generations Theory to drive nonprofit fundraising strategiesWhat is Generations Theory? Basically, it’s the supposition that four types of generation in the United States have come into being in the past hundred years, each with a level of familiarity among its members as a result of having experienced the same formative events…
Read ArticleJune 9, 2014
How to find your most passionate donorsIn a March 2012 interview conducted by Phyllis Freedman with Chuck Longfield, the founder of Target Analytics, these two veteran fundraisers discussed what kind of data can help you identify who is really passionate about your organization. Since passion leads to larger gifts and a…
Read ArticleJune 9, 2014
The pros and cons of special eventsIntro from LGL: Mission Advancement Professionals (MAP), a new affiliate of Little Green Light, specializes in relational fundraising. They help nonprofits with capital campaigns, annual giving, major gifts and more. They complement LGL nicely by taking fundraising to the next level, often starting with the…
Read ArticleJune 9, 2014
Why fundraising is a shared responsibilityI recently attended the NCEA Conference in Boston, MA, and was inspired by a really insightful session given by Mary Schaefer, titled The Changing World of Fundraising. Here are some of the key take-aways: Fundraising and donor cultivation have historically been seen as the sole…
Read Article
