June 9, 2014
Six steps to a successful appealIntroduction to a six-part series The development of a comprehensive annual giving program can be a daunting task. But this series of six short articles provides a tested method of making your annual giving program manageable and successful. A well-documented first step toward a solid…
Read ArticleJune 9, 2014
Recognizing valuable prospects right under your nose!6 Steps to a Successful Appeal: Part one of a six-part series The following are keys to building a successful appeal for any non-profit organization or school: Take your donor information seriously Use your data to drive strategy Be more personal in your approach Reaching…
Read ArticleJune 9, 2014
Can you raise more money by segmenting your database?6 Steps in a Successful Appeal: Part two of a six-part series Segmentation is the practice of categorizing constituents into mutually exclusive groups based on a set of criteria, such as giving history and expected future giving or affinity for your organization. It can help…
Read ArticleJune 9, 2014
How to assess if your fundraising plan is working6 Steps to a Successful Appeal: Part six of a six-part series To make the most of your annual giving program, set clear goals and then incorporate measurement tools into your plan. A successful plan will include regular evaluation of your strategies' successes and failures,…
Read ArticleJune 4, 2014
Can Giving Days help you raise more money?Can 24-hour Giving Days help you raise more money for your nonprofit? If you're participating in Seattle's GiveBIG annual event, they can! To the many nonprofits in the Seattle area who've participated in the now annual matching donation fest known as GiveBIG, you know…
Read ArticleApril 29, 2014
5 ways to find donors hiding in plain sightLGL is pleased to announce our new partnership with DonorSearch, a leading prospect research and screening firm, and to publish this guest post from Bill Tedesco, DonorSearch's founder and CEO, on our blog. In the financial sector, past performance is not an indicator of future…
Read ArticleFebruary 24, 2014
Do you know how to accept donations online?This article describes at a high level what is needed for a nonprofit to collect online donations. Even with the simplifications I've made here, you'll see that there are a number of pieces to the puzzle. In the diagram below you'll see three important building…
Read ArticleFebruary 18, 2014
4 tips for keeping your donor database healthyIn the same way our bodies do, keeping a database healthy requires consistent work. This post gives you some practical methods for achieving database health, or what is sometimes referred to as reachability, a focus on answering the questions, "can you contact everyone in your database to…
Read ArticleJanuary 15, 2014
Does your organization suffer from data rot?It’s no surprise that you will have better fundraising success the more you’re able to reach your intended audience. In fact, the data append company Updentity has seen up to 900% increases in year-over-year donations from improved contact information and better utilization of staff time.…
Read ArticleJanuary 9, 2014
3 ways to use data to cultivate donorsThe ultimate goal in fundraising is for your constituents to invest in your mission. But earning them as investors requires being effective in the three Is of cultivation: Inform, Involve, and Invest. So, let’s talk about how strategic data management allows you to do this.…
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