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5 tips to spruce up your fundraising materials

Posted October 12, 2017 by Virginia Davidson

spruce up fundraising materials

When was the last time you reviewed your fundraising materials? It’s a good idea to periodically re-evaluate and update your materials. Here are five key things to focus on.

  1. Case statement. Your case statement, or case for support, tells your donors and prospective donors why your organization needs the gift you’re soliciting. A well-crafted case statement lays important groundwork for your fundraising efforts. Whether you need to evaluate your existing case statement or you need to develop one for your organization, our guide to writing a compelling case statement steers you through the process.
  2. Online donation forms. Are your online donation forms simple and effective? According to non-profit communications expert Kivi Leroux Miller, you have fewer than 25 seconds to make a good impression on first-time visitors to your website. Check out our recommendations for creating donation forms your donors will love.
  3. Thank you letters. A thoughtful, donor-centric thank you letter is critical to your donors’ giving experience. It can make your donors feel great about their contribution, inspiring them to give again. Here are three quick tips for writing effective thank you letters.
  4. Stewardship strategies. Retain more donors with a stewardship plan. Make your donors feel valued, appreciated, and that their continued support will be a real asset to your organization. Need ideas? Check out these awesome stewardship ideas that will wow your donors.
  5. Annual report. It’s important for donors to be aware of the impact of their philanthropy, and a great way to do that is through an annual report. Annual reports can be a bit dull, but you can avoid that pitfall by following our 4 quick tips for creating an inspiring annual report.  


Invest a bit of time into re-evaluating your fundraising materials on a regular basis. Every interaction with your donors is an opportunity to strengthen their impression of your organization and their commitment to supporting it.

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