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Remittance envelopes may be the unsung heroes of a successful appeal. A well-crafted letter inspires your donors; a remittance envelope makes it easy for them to turn that inspiration into action and actually donate to your organization. The reason for this couldn’t be simpler: The more convenient it is to donate, the more donations you’ll receive.
Remittance envelopes are small envelopes that are pre-printed with your organization’s mailing address and are used by donors to enclose a donation and provide their contact information. A flap covers the donor’s information. The size of the remittance envelope is typically 3 ⅝” x 6 ½”. The envelope collects the donor’s contact information, lists suggested donation amounts, and allows them to enclose a check or provide their credit card details.
Source: Print & Copy Factory Corporation
Whether you’re a small or new organization just getting ready to start using remittance envelopes or you’re already using them, this checklist will help you make sure that your remittance envelope is designed with your donors in mind.
Remittance envelopes can make it convenient for people to give a contribution. You invest time into writing a compelling appeal letter, so ensure the letter is coupled with an equally effective response device that makes responding to your appeal a no brainer. With that combination, you’ll be well on your way to a successful appeal!
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Has anyone researched whether pre-stamping your remittence envelopes will yield a better return rate? Would be curious to know if that is an effective tool, as it makes it even easier for constituents to mail in their donation.
Great article, Virginia! Thanks for helping explain Remittance Envelopes! To piggyback what Kat had said, a QR code is a great idea and a perfect way to generate additional traffic to your website.
Cheers,
Josh
MyRemittanceEnvelopes.com
I’d also suggest:
– Consider including some small code on the remittance envelope which indicates what appeal the envelope goes with. Then, let your data-entry staff know what the code means so that they can enter gifts into the correct appeal.
– Through your website, you could also create a specific shortlink URL which redirects to a specific online form that you’ve created for the appeal. Include this link in the remittance envelope. That way, you’ll know whether your online gifts came from a specific appeal.
Cheers and happy fundraising.
Great suggestions, Kat!