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Category: Fundraising Strategy
July 2, 2015
How to avoid stress during appeal season
Before we know it, the unhurried summer days will be replaced by a flurry of activity. Development offices will be swimming in end-of-year appeal letters, mailing labels, and remittance envelopes. If you’ve ever found yourself wishing you could escape from it all around November, we…
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Prospect research pitfalls
April 25, 2015
4 prospect research pitfalls to avoid
 By Sarah Tedesco, Executive Vice President of DonorSearch Effective prospect research essentially gives your fundraisers the best study guides possible on your donors and prospects. When conducting prospect research, nonprofits and educational institutions discover details about their donors that reveal their capacity to give and…
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June 9, 2014
Six steps to a successful appeal
Introduction to a six-part series The development of a comprehensive annual giving program can be a daunting task. But this series of six short articles provides a tested method of making your annual giving program manageable and successful. A well-documented first step toward a solid…
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June 9, 2014
10 techniques for raising major gifts
I just returned from the NCEA (Catholic Educators) conference in New Orleans, which brought together a large group (over 6,000) of dedicated professionals. Several presentations were about advancement and fundraising, and a lot of the focus was on major gift giving and cultivation of these…
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