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6 Steps to a Successful Appeal: Part six of a six-part series To make the most of your annual giving program, set clear goals and then incorporate measurement tools into your plan. A successful plan will include regular evaluation of your strategies’ successes and failures, and allow for the flexibility to make changes to address […]
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6 Steps in a Successful Appeal: Part two of a six-part series Segmentation is the practice of categorizing constituents into mutually exclusive groups based on a set of criteria, such as giving history and expected future giving or affinity for your organization. It can help you focus your appeal and maximize your fundraising efforts. It’s […]
Read More… from Can you raise more money by segmenting your database?
As you develop your annual giving program, it’s important to incorporate multiple touch points throughout the year to effectively engage your constituents in your mission. The goal of your cultivation and stewardship plan is to have your constituents invest in your mission, and ensure that they will give a gift. It’s important to note that […]
Read More… from Make a stewardship plan to improve fundraising results
6 Steps to a Successful Appeal: Part four of a six-part series Utilizing the personal information you’ve collected and maintained in your database about your constituents is vital throughout your annual giving campaign. Each step in a comprehensive annual giving campaign is dependent on having accurate information about your constituents and incorporating that into your […]
Read More… from How to personalize your solicitation letters
Click on image to watch a 2 minute video explanation. Introduction This pyramid represents a simple segmentation you can use when planning your annual appeals. The higher up in the pyramid, the more important the segment is in terms of reaching your fundraising goals. That’s because the higher in the pyramid, the more likely these […]
Can 24-hour Giving Days help you raise more money for your nonprofit? If you’re participating in Seattle’s GiveBIG annual event, they can! To the many nonprofits in the Seattle area who’ve participated in the now annual matching donation fest known as GiveBIG, you know the benefits of being part of a Giving Day event. […]
The Problem Maryland Hillel has many thousands of constituents and wanted to send customized emails based on matching the affiliations their constituents have to their organization. The Solution Maryland Hillel uses a variety of attributes in their LGL account to create segments of constituents, using values such as parent, but‚ not alum‚ and so forth. They […]
Read More… from Maryland Hillel uses LGL and MailChimp to send targeted emails
The Problem The Vermont Italian Club does a terrific job of customizing communications for their members. To do this requires collecting information on what each member is interested in. They wanted to streamline that process. The Solution The Vermont Italian Club added a list of interests to its membership form, built using Wufoo. They synced […]
Read More… from Vermont Italian Club uses Wufoo forms and LGL to manage interests from members
The Problem Politz Day School’s Annual Dinner attracts hundreds of guests each year. Guests are honored, sponsorships are received, tickets sold, and advertising information collected. Politz needed to manage all of this information in one place easily and efficiently, as well as be able to track credit to school families for tickets sold to the […]
The Problem Like many organizations who perform phonathons each year, the tremendous amount of time it takes to organize calling efforts and then enter the call results into a database can thwart even the most dedicated development offices. Cornell Hillel faced just such a problem. The Solution LGL’s appeal segmentation functionality easily allows users to […]
Read More… from Cornell Hillel uses LGL’s integration with Wufoo to track phonathon results
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