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Click on image to watch a 2 minute video explanation. Introduction This pyramid represents a simple segmentation you can use when planning your annual appeals. The higher up in the pyramid, the more important the segment is in terms of reaching your fundraising goals. That’s because the higher in the pyramid, the more likely these […]
Can 24-hour Giving Days help you raise more money for your nonprofit? If you’re participating in Seattle’s GiveBIG annual event, they can! To the many nonprofits in the Seattle area who’ve participated in the now annual matching donation fest known as GiveBIG, you know the benefits of being part of a Giving Day event. […]
The Problem Maryland Hillel has many thousands of constituents and wanted to send customized emails based on matching the affiliations their constituents have to their organization. The Solution Maryland Hillel uses a variety of attributes in their LGL account to create segments of constituents, using values such as parent, but‚ not alum‚ and so forth. They […]
Read More… from Maryland Hillel uses LGL and MailChimp to send targeted emails
The Problem The Vermont Italian Club does a terrific job of customizing communications for their members. To do this requires collecting information on what each member is interested in. They wanted to streamline that process. The Solution The Vermont Italian Club added a list of interests to its membership form, built using Wufoo. They synced […]
Read More… from Vermont Italian Club uses Wufoo forms and LGL to manage interests from members
The Problem Politz Day School’s Annual Dinner attracts hundreds of guests each year. Guests are honored, sponsorships are received, tickets sold, and advertising information collected. Politz needed to manage all of this information in one place easily and efficiently, as well as be able to track credit to school families for tickets sold to the […]
The Problem Like many organizations who perform phonathons each year, the tremendous amount of time it takes to organize calling efforts and then enter the call results into a database can thwart even the most dedicated development offices. Cornell Hillel faced just such a problem. The Solution LGL’s appeal segmentation functionality easily allows users to […]
Read More… from Cornell Hillel uses LGL’s integration with Wufoo to track phonathon results
The Problem The Women and Girls’ Fund needed an efficient way to email invitations and track attendance to a variety of events each year. Being able to maintain all that information in their database is critical to effectively reaching out to their constituents for future philanthropic support. The Solution The WGF created an event in […]
Background Here at Little Green Light, we use LGL ourselves to manage our relationships with customers and prospective customers. It’s a great way to make sure the product works! The Problem We want to manage two ongoing mailing lists, one monthly and one that’s semi-annual. The membership of these lists will be determined by the […]
Read More… from LGL uses MailChimp to manage complex newsletter subscriptions
This article describes at a high level what is needed for a nonprofit to collect online donations. Even with the simplifications I’ve made here, you’ll see that there are a number of pieces to the puzzle. In the diagram below you’ll see three important building blocks: – Your Constituent Database or CRM (constituent relationship management database) […]
It’s no surprise that you will have better fundraising success the more you’re able to reach your intended audience. In fact, the data append company Updentity has seen up to 900% increases in year-over-year donations from improved contact information and better utilization of staff time. And one fundraising consultant recently told us that the single […]
Read More… from Does your organization suffer from data rot?
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