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America SCORES, a national nonprofit comprising 14 affiliate offices, recently selected Little Green Light as their donor management CRM. America SCORES inspires urban youth to lead healthy lives, be engaged students, and have the confidence and character to make a difference in the world. They partner with urban schools to provide a high quality, team-based program […]
Here are my go-to Excel techniques that, time and again, make my work easier, more efficient, and sometimes even fun! These tips are not exclusively for nonprofits, by any means; they are used in business all the time too. I’ve included links to help resources for each tip, using a variety of different Excel help […]
Introduction to a six-part series The development of a comprehensive annual giving program can be a daunting task. But this series of six short articles provides a tested method of making your annual giving program manageable and successful. A well-documented first step toward a solid fundraising plan is to come up with a strong case […]
I just returned from the NCEA (Catholic Educators) conference in New Orleans, which brought together a large group (over 6,000) of dedicated professionals. Several presentations were about advancement and fundraising, and a lot of the focus was on major gift giving and cultivation of these donors. I thought I’d share some of the key insights […]
6 Steps to a Successful Appeal: Part one of a six-part series The following are keys to building a successful appeal for any non-profit organization or school: Take your donor information seriously Use your data to drive strategy Be more personal in your approach Reaching prospective donors To best develop a comprehensive list of constituents […]
Read More… from Recognizing valuable prospects right under your nose!
6 Steps to a Successful Appeal: Part six of a six-part series To make the most of your annual giving program, set clear goals and then incorporate measurement tools into your plan. A successful plan will include regular evaluation of your strategies’ successes and failures, and allow for the flexibility to make changes to address […]
Read More… from How to assess if your fundraising plan is working
6 Steps in a Successful Appeal: Part two of a six-part series Segmentation is the practice of categorizing constituents into mutually exclusive groups based on a set of criteria, such as giving history and expected future giving or affinity for your organization. It can help you focus your appeal and maximize your fundraising efforts. It’s […]
Read More… from Can you raise more money by segmenting your database?
As you develop your annual giving program, it’s important to incorporate multiple touch points throughout the year to effectively engage your constituents in your mission. The goal of your cultivation and stewardship plan is to have your constituents invest in your mission, and ensure that they will give a gift. It’s important to note that […]
Read More… from Make a stewardship plan to improve fundraising results
6 Steps to a Successful Appeal: Part four of a six-part series Utilizing the personal information you’ve collected and maintained in your database about your constituents is vital throughout your annual giving campaign. Each step in a comprehensive annual giving campaign is dependent on having accurate information about your constituents and incorporating that into your […]
Read More… from How to personalize your solicitation letters
Click on image to watch a 2 minute video explanation. Introduction This pyramid represents a simple segmentation you can use when planning your annual appeals. The higher up in the pyramid, the more important the segment is in terms of reaching your fundraising goals. That’s because the higher in the pyramid, the more likely these […]
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