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Using Generations Theory to drive nonprofit fundraising strategies

What is Generations Theory? Basically, it’s the supposition that four types of generation in the United States have come into being in the past hundred years, each with a level of familiarity among its members as a result of having experienced the same formative events at similar developmental stages. The four types are: Civic: A […]

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Can volunteers help your non-profit raise more money?

Many development professionals work in small shops. Fortunately, you can increase your capacity by asking volunteers to take on leadership roles in your fundraising initiatives. The benefit? According to Penelope Burke, author of Donor Centered Fundraising, volunteers can have a powerful influence on donor retention and orchestrate significantly higher gifts. In a 2009 study she conducted, […]

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Why fundraising is a shared responsibility

I recently attended the NCEA Conference in Boston, MA, and was inspired by a really insightful session given by Mary Schaefer, titled The Changing World of Fundraising. Here are some of the key take-aways: Fundraising and donor cultivation have historically been seen as the sole responsibility of the development office. But, with the changing needs […]

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5 ways to find donors hiding in plain sight

LGL is pleased to announce our new partnership with DonorSearch, a leading prospect research and screening firm, and to publish this guest post from Bill Tedesco, DonorSearch’s founder and CEO, on our blog.   In the financial sector, past performance is not an indicator of future performance. In the fundraising world, the opposite is true: past […]

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How Sacred Heart School expects to increase its advancement revenue by 50% this year

Growing a school’s annual giving program can be a challenge.  When Sacred Heart School in Boston assigned Mary Roberts that task, the majority of donations that came in to the almost 100 year old school were unsolicited. Mary needed to develop an outreach strategy that would allow her to connect with the school’s 6500 alumni. And she […]

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Constant Contact launched with LGL

We’re excited to announce that our Constant Contact integration is now available to all LGL customers, and that LGL customers new to Constant Contact will receive a 25% discount on email marketing. Constant Contact provides email, social media marketing, and event services to over 100,000 nonprofits. Click to see Constant Contact’s pricing on email marketing, including their […]

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3 ways to use data to cultivate donors

The ultimate goal in fundraising is for your constituents to invest in your mission. But earning them as investors requires being effective in the three Is of cultivation: Inform, Involve, and Invest. So, let’s talk about how strategic data management allows you to do this. Inform: Communicating with your constituents and sharing with them how […]

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3 simple steps to increase your phonathon’s effectiveness

Note: Before joining the LGL team, I was actively engaged in the work of non-profit fundraising. The information in this article comes specifically from my most recent experiences with phonathons in my capacity as a school advancement director. Until recently, the word I most associated with phonathons was “painful!” Following yet another frustrating phonathon effort‚ […]

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Simple ideas for Little Green Light data cleanup

Cleaning up your donor database can seem daunting, but it doesn’t have to be. With these simple ideas, you can get your Little Green Light database in shape quick—and just in time for your fall fundraising appeals!   Identify and merge any duplicate records  If you haven’t yet enabled LGL’s duplicate checking feature, do it […]

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LGL rated A Top Donor Management software by Idealware

Here at Little Green Light, we’ve been eagerly awaiting the release of Idealware’s Consumer Guide to Donor Management Systems. Well, the wait is finally over and we’re proud to announce that we’ve been chosen as one of Idealware’s top 11 systems. 36 systems were reviewed and Idealware chose the Top 11 based on their belief that […]

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