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The fundraiser’s guide to a successful appeal season

A few years ago, the United States Postal Service released a holiday commercial that showed a determined little mail truck barreling down snow-covered streets and dirt roads to deliver packages on time. The ad declares, “Football has a season. Baseball has a season. This is our season.” When I saw that ad, I couldn’t help […]

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5 simple ways fundraisers can avoid burnout

Burnout is a common complaint among small shop fundraisers and the idea of being able to avoid it may sometimes seem insurmountable. Nonprofit staff members, especially small shop fundraisers, are often tasked with juggling multiple priorities each day, from writing grant applications to thanking donors and updating the website—even replacing the toner in the printer […]

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Acknowledging memorial gifts: What you need to know

As a fundraiser, your daily or weekly routine likely includes sending acknowledgment letters to donors who made a gift to your organization. You may be so accustomed to this process that you don’t have to think twice before generating an acknowledgment letter and dropping it into the mail. Are you as comfortable with your process […]

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7 tips to improve your email appeals

  Email appeals are an important component of year-end fundraising. With all the clutter in our inboxes, it’s important to craft email appeals that get opened and make it easy for the recipient to donate. Here are 7 quick tips for improving your email appeals: Keep the content concise and use small paragraphs. The content […]

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4 ways to encourage millennials to support your cause

  I worked at a library during graduate school, and one of my tasks was to shelve the periodicals and keep them in order. I couldn’t stop myself from paging through the newspapers and magazines as I (slowly) completed this task. Plenty of articles tried to make sense of a generation that was clad in hoodie […]

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The difference between pledges and recurring gifts

  Many people refer to pledges and recurring gifts interchangeably, but they are actually very different. While both are effective tools to raise revenue for a nonprofit, it’s important to understand the differences so that you can avoid confusion and develop processes to manage each appropriately. We want pledges and recurring gifts to help you raise money for […]

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How to set realistic fundraising goals with a gift pyramid

Have you ever been disappointed by the results of your fundraising appeal or event? A fundraising effort can fall short of its goal simply because the goal wasn’t realistic. Oftentimes, it’s only when you’re looking backward that you recognize the goal was nearly impossible to achieve. If this scenario sounds familiar, don’t despair! Next time […]

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How to make the most out of your fundraising event

Many nonprofit organizations rely on events to raise funds as well as awareness about their mission. Successful events are the ones that are part of a wider fundraising plan, and in order to get the most from your event it’s vital that you have a strategy for post-event communications. We’ve put together a simple post-event communication […]

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