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Fundraisers are focused on increasing numbers: Raise more money through your annual appeal, increase net income from an annual fundraising event, and so on. So you may not be accustomed to trying to decrease numbers. However, by decreasing two key numbers, you may actually increase your overall fundraising totals. Two numbers to decrease to raise […]
Lapsed donors represent great potential for your organization. The fact that they’ve contributed in the past suggests they’ll be inclined to give again, but how can you re-engage them? Here are 4 suggestions that can help re-engage your lapsed donors: Be clear about who your lapsed donors are A lapsed donor is someone who contributed […]
Fundraisers are accustomed to tracking and reporting on progress toward financial goals. But do you track any metrics related to your own work? If you’re looking to get a better sense of your workload and fundraising operations, identify and start tracking some key pieces of information for yourself. Doing so may reveal opportunities to improve […]
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Looking for ways to strengthen your donors’ engagement with your nonprofit organization? Consider engaging your donors as volunteers. This not only benefits your organization but also increases your donors’ understanding of what it takes to achieve your mission. Here are three reasons why it’s great to engage donors as volunteers, and three ways you can […]
There are times toward the end of the calendar year when you may feel like you’re limping to the fundraising finish line. But the work you do in the year’s final weeks can ensure not only a strong end to the current year, it can also kick off a good start to the year ahead. […]
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The last quarter of the calendar year is so busy for fundraisers that it may feel like you’re barely keeping up. But that can also make it the perfect time to think ahead to how you might adjust things in the new calendar year. Why? Because at this time of year, it’s likely you’re really […]
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In-kind gifts can be a real asset to your organization. And while you likely have a system in place to record and acknowledge in-kind gifts, sometimes in-kind donors don’t receive the same level of stewardship that donors of financial gifts receive. Are they overdue for some attention from your organization? Read on to find out […]
With GivingTuesday on the horizon, you’re likely in the midst of finalizing your calls to action. You may also be finishing up a plan to retain donors who support you on GivingTuesday. It’s equally as important to ensure your operations are ready to lay the groundwork for a GivingTuesday that runs smoothly. If you’re using […]
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It takes thoughtful planning and organization to successfully collaborate with volunteers to assemble a mailing. If you’re assembling your mailing in-house, rather than working with a mail house, here’s a five-part plan you can follow to make sure the mailing is put together correctly, on time, and with minimal stress – for you and for […]
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When it comes to planning your strategy for GivingTuesday, it may be hard to decide which tasks to prioritize. In this article we suggest 3 simple things you can do to prepare for this year’s GivingTuesday, in advance of the biggest giving day of the year. GivingTuesday was created in 2012 as a simple idea: […]
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