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Category: Fundraising Strategy
September 9, 2016
Can a CRM help you to be a better fundraiser?
Wikipedia describes Customer Relationship Management (CRM) as a model for managing a company’s interactions with current and future customers that uses technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. If you've placed a customer service call to a company, for example, and received a personalized thank you for being…
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July 2, 2015
How to avoid stress during appeal season
Before we know it, the unhurried summer days will be replaced by a flurry of activity. Development offices will be swimming in end-of-year appeal letters, mailing labels, and remittance envelopes. If you’ve ever found yourself wishing you could escape from it all around November, we…
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