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Category: Tips
January 4, 2015
Do you survey your donors?
I recently donated to the International Rescue Committee, and today I received an envelope with the phrase on the outside that said: "Donor Preferences Survey Enclosed." What a great way to follow up with a new donor. What got me to open the letter was…
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July 14, 2014
Top 10 Excel tips for nonprofits
Here are my go-to Excel techniques that, time and again, make my work easier, more efficient, and sometimes even fun! These tips are not exclusively for nonprofits, by any means; they are used in business all the time too. I've included links to help resources…
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June 9, 2014
Six steps to a successful appeal
Introduction to a six-part series The development of a comprehensive annual giving program can be a daunting task. But this series of six short articles provides a tested method of making your annual giving program manageable and successful. A well-documented first step toward a solid…
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June 9, 2014
10 techniques for raising major gifts
I just returned from the NCEA (Catholic Educators) conference in New Orleans, which brought together a large group (over 6,000) of dedicated professionals. Several presentations were about advancement and fundraising, and a lot of the focus was on major gift giving and cultivation of these…
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June 9, 2014
The pros and cons of special events
Intro from LGL: Mission Advancement Professionals (MAP), a new affiliate of Little Green Light, specializes in relational fundraising. They help nonprofits with capital campaigns, annual giving, major gifts and more. They complement LGL nicely by taking fundraising to the next level, often starting with the…
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June 9, 2014
How to find your most passionate donors
In a March 2012 interview conducted by Phyllis Freedman with Chuck Longfield, the founder of Target Analytics, these two veteran fundraisers discussed what kind of data can help you identify who is really passionate about your organization. Since passion leads to larger gifts and a…
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