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Email appeals are an important component of year-end fundraising. With all the clutter in our inboxes, it’s important to craft email appeals that get opened and make it easy for the recipient to donate. Here are 7 quick tips for improving your email appeals: Keep the content concise and use small paragraphs. The content […]
It’s no secret that fundraisers are busy people. With all the priorities you’re juggling, it’s easy to focus on the day-to-day demands and forget to give yourself some time for contemplation. Personally, I’m most likely to get inspired or energized when I can park those priorities in the back of my mind for a bit and […]
I worked at a library during graduate school, and one of my tasks was to shelve the periodicals and keep them in order. I couldn’t stop myself from paging through the newspapers and magazines as I (slowly) completed this task. Plenty of articles tried to make sense of a generation that was clad in hoodie […]
Read More… from 4 ways to encourage millennials to support your cause
Many people refer to pledges and recurring gifts interchangeably, but they are actually very different. While both are effective tools to raise revenue for a nonprofit, it’s important to understand the differences so that you can avoid confusion and develop processes to manage each appropriately. We want pledges and recurring gifts to help you raise money for […]
Read More… from The difference between pledges and recurring gifts
Annual reports are a useful tool for donor stewardship and marketing, but they can be a ton of work to put together. In addition, the end product may strike your donors as lengthy and dull—the exact opposite of the reaction you want them to have! With that in mind, here are four tips to help you create […]
Read More… from 4 tips for creating an inspiring annual report
Have you ever been disappointed by the results of your fundraising appeal or event? A fundraising effort can fall short of its goal simply because the goal wasn’t realistic. Oftentimes, it’s only when you’re looking backward that you recognize the goal was nearly impossible to achieve. If this scenario sounds familiar, don’t despair! Next time […]
Read More… from How to set realistic fundraising goals with a gift pyramid
Many nonprofit organizations rely on events to raise funds as well as awareness about their mission. Successful events are the ones that are part of a wider fundraising plan, and in order to get the most from your event it’s vital that you have a strategy for post-event communications. We’ve put together a simple post-event communication […]
Read More… from How to make the most out of your fundraising event
Volunteers are an essential part of nearly every non-profit organization, but managing volunteer data can be a challenge. Here are five ideas on how Little Green Light can help you recruit, retain, and track volunteers in a way that makes it easy—for you and your volunteers! Idea#1: Accept volunteer applications online Use LGL Forms to […]
Read More… from 5 simple ways to manage volunteers using Little Green Light
Participating in a 24-hour online giving event like Giving Tuesday or Give Local America is a great opportunity for your organization to raise funds. To fully harness its power, though, it’s important to look beyond the day itself! If your Giving Day is a community-wide event, the added publicity can really help drive new donors to […]
Read More… from Tips for retaining your donors after a Giving Day
Every organization has lapsed donors. These are donors who previously contributed to your organization, but for whatever reason they haven’t renewed their support. Their prior giving is evidence that they believe in your mission, though, and it’s a good indicator that they may give again. What can you do to try and win back […]
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