April 19, 2019
Fundraising Analytics for the Small and Mid-Sized Nonprofit Google search “big data,” and you should expect big results. Do you see what I see? 403,000,000 possible links to click on. Wow. “Data” as a concept is like a black hole. Where do you even begin? As nonprofit professionals we’re trained and equipped…
Read ArticleMarch 29, 2019
10 basic tips for gift acknowledgments Gift acknowledgment letters can be the backbone of a successful fundraising program. By thanking donors and telling them their gift is appreciated, you’re taking an important step toward building a relationship. Moreover, an acknowledgment letter is an important record for the donor and fulfills…
Read ArticleMarch 14, 2019
Making the most of your special eventIf you're a fundraiser, with spring on the horizon you are about to head into special event season, and that means you’ll be dedicating a lot of your energy to this effort. These great tips can help you save time as you plan and gear…
Read ArticleFebruary 27, 2019
How to spark joy by tidying up your fundraising effortsI’m one of those people who was instantly smitten when I read Marie Kondo’s book, The Life-Changing Magic of Tidying Up, back in 2014. When her show was released on Netflix, I happily binged the series and it renewed my affection for her KonMari method.…
Read ArticleFebruary 14, 2019
3 ways to make your recurring donors feel specialWhen a donor chooses to provide regular, ongoing support to your organization with a recurring gift, they’re committing to your mission and stating, “Your work matters to me.” You can make your recurring donors feel special and honor their investment in your organization by giving…
Read ArticleJanuary 21, 2019
The 2 most important questions for new donor management usersIs your nonprofit new to donor management software? If the answer is yes, you are not alone. Many Little Green Light customers report that they are working at a nonprofit that has never used a dedicated donor management solution prior to LGL. This often means…
Read ArticleJanuary 10, 2019
4 key metrics to evaluate your fundraising appealA lot of planning goes into a fundraising appeal, and it’s worth investing that same level of careful thought once your appeal winds down. You can glean a lot of helpful information from an appeal evaluation, which will guide you on what to repeat and…
Read ArticleNovember 15, 2018
How to delight donors with your nonprofit newsletterI’m always interested in what various nonprofit organizations are up to and what information they’re sharing in their newsletters. So it was unusual when I started reading a local organization's newsletter and lost interest on the first page. The story was an explanation of why…
Read ArticleNovember 1, 2018
Are you ready to survey your donors effectively?How well do you know your donors? The more you understand the reasons your existing donors support your organization, the better you’ll be able to steward them and implement strategies to attract new donors. You won’t know unless you ask, and surveys can be an…
Read ArticleOctober 3, 2018
How to create a development dashboard for yourselfFundraisers typically use development dashboards to share fundraising activities and progress toward goals with board members and development committee members. Common information tracked on monthly development dashboards can include donor retention, number of new donors, grant applications submitted and percentage approved, and year-to-date amounts raised…
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