October 19, 2017
The key to maximizing event attendanceFundraising events, a key component of many nonprofit organizations’ annual fundraising plans, are often expected to bring in substantial revenue for the organization, so it’s imperative that they are successful. When the success of your fundraising event is dependent on drawing a large number of…
Read ArticleOctober 12, 2017
5 tips to spruce up your fundraising materialsWhen was the last time you reviewed your fundraising materials? It’s a good idea to periodically re-evaluate and update your materials. Here are five key things to focus on. Case statement. Your case statement, or case for support, tells your donors and prospective donors why…
Read ArticleSeptember 12, 2017
Budget-friendly ideas to retain nonprofit staffA few years ago, I arrived bleary-eyed at my desk the morning after a big event hosted by the nonprofit organization I worked for. I was tired out from the months of preparation and from the event itself, but as any fundraiser knows there’s still…
Read ArticleSeptember 5, 2017
Is now the right time for a donor database? Does your nonprofit need a donor database? Ah, the question that strikes fear in the hearts of many nonprofit development staff! I’ll bet you’ve heard plenty of reasons why this is so, a few of which may include: “Donor databases are so expensive, and…
Read ArticleAugust 29, 2017
The fundraiser’s guide to a successful appeal seasonA few years ago, the United States Postal Service released a holiday commercial that showed a determined little mail truck barreling down snow-covered streets and dirt roads to deliver packages on time. The ad declares, “Football has a season. Baseball has a season. This is…
Read ArticleJune 26, 2017
4 thought-provoking reads for fundraisersIt’s no secret that fundraisers are busy people. With all the priorities you’re juggling, it's easy to focus on the day-to-day demands and forget to give yourself some time for contemplation. Personally, I’m most likely to get inspired or energized when I can park those priorities…
Read ArticleJune 6, 2017
4 ways to encourage millennials to support your cause I worked at a library during graduate school, and one of my tasks was to shelve the periodicals and keep them in order. I couldn’t stop myself from paging through the newspapers and magazines as I (slowly) completed this task. Plenty of articles tried…
Read ArticleMay 3, 2017
4 tips for creating an inspiring annual reportAnnual reports are a useful tool for donor stewardship and marketing, but they can be a ton of work to put together. In addition, the end product may strike your donors as lengthy and dull—the exact opposite of the reaction you want them to have! With that…
Read ArticleApril 4, 2017
How to make the most out of your fundraising eventMany nonprofit organizations rely on events to raise funds as well as awareness about their mission. Successful events are the ones that are part of a wider fundraising plan, and in order to get the most from your event it’s vital that you have a…
Read ArticleMarch 21, 2017
Tips for retaining your donors after a Giving DayParticipating in a 24-hour online giving event like Giving Tuesday or Give Local America is a great opportunity for your organization to raise funds. To fully harness its power, though, it's important to look beyond the day itself! If your Giving Day is a community-wide event,…
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