August 13, 2014
America SCORES Selects Little Green LightAmerica SCORES, a national nonprofit comprising 14 affiliate offices, recently selected Little Green Light as their donor management CRM. America SCORES inspires urban youth to lead healthy lives, be engaged students, and have the confidence and character to make a difference in the world. They partner…
Read ArticleJuly 14, 2014
Top 10 Excel tips for nonprofitsHere are my go-to Excel techniques that, time and again, make my work easier, more efficient, and sometimes even fun! These tips are not exclusively for nonprofits, by any means; they are used in business all the time too. I've included links to help resources…
Read ArticleJune 18, 2014
Using Generations Theory to drive nonprofit fundraising strategiesWhat is Generations Theory? Basically, it’s the supposition that four types of generation in the United States have come into being in the past hundred years, each with a level of familiarity among its members as a result of having experienced the same formative events…
Read ArticleJune 9, 2014
Learn how to segment your annual campaignClick on image to watch a 2 minute video explanation. Introduction This pyramid represents a simple segmentation you can use when planning your annual appeals. The higher up in the pyramid, the more important the segment is in terms of reaching your fundraising goals. That’s…
Read ArticleJune 9, 2014
How to personalize your solicitation letters6 Steps to a Successful Appeal: Part four of a six-part series Utilizing the personal information you've collected and maintained in your database about your constituents is vital throughout your annual giving campaign. Each step in a comprehensive annual giving campaign is dependent on having…
Read ArticleJune 9, 2014
Make a stewardship plan to improve fundraising resultsAs you develop your annual giving program, it’s important to incorporate multiple touch points throughout the year to effectively engage your constituents in your mission. The goal of your cultivation and stewardship plan is to have your constituents invest in your mission, and ensure that…
Read ArticleJune 9, 2014
Can you raise more money by segmenting your database?6 Steps in a Successful Appeal: Part two of a six-part series Segmentation is the practice of categorizing constituents into mutually exclusive groups based on a set of criteria, such as giving history and expected future giving or affinity for your organization. It can help…
Read ArticleJune 9, 2014
How to assess if your fundraising plan is working6 Steps to a Successful Appeal: Part six of a six-part series To make the most of your annual giving program, set clear goals and then incorporate measurement tools into your plan. A successful plan will include regular evaluation of your strategies' successes and failures,…
Read ArticleJune 9, 2014
Recognizing valuable prospects right under your nose!6 Steps to a Successful Appeal: Part one of a six-part series The following are keys to building a successful appeal for any non-profit organization or school: Take your donor information seriously Use your data to drive strategy Be more personal in your approach Reaching…
Read ArticleJune 9, 2014
How to find your most passionate donorsIn a March 2012 interview conducted by Phyllis Freedman with Chuck Longfield, the founder of Target Analytics, these two veteran fundraisers discussed what kind of data can help you identify who is really passionate about your organization. Since passion leads to larger gifts and a…
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