June 9, 2014
The pros and cons of special eventsIntro from LGL: Mission Advancement Professionals (MAP), a new affiliate of Little Green Light, specializes in relational fundraising. They help nonprofits with capital campaigns, annual giving, major gifts and more. They complement LGL nicely by taking fundraising to the next level, often starting with the…
Read ArticleJune 9, 2014
Why fundraising is a shared responsibilityI recently attended the NCEA Conference in Boston, MA, and was inspired by a really insightful session given by Mary Schaefer, titled The Changing World of Fundraising. Here are some of the key take-aways: Fundraising and donor cultivation have historically been seen as the sole…
Read ArticleJune 9, 2014
Can volunteers help your non-profit raise more money?Many development professionals work in small shops. Fortunately, you can increase your capacity by asking volunteers to take on leadership roles in your fundraising initiatives. The benefit? According to Penelope Burke, author of Donor Centered Fundraising, volunteers can have a powerful influence on donor retention and…
Read ArticleJune 9, 2014
10 techniques for raising major giftsI just returned from the NCEA (Catholic Educators) conference in New Orleans, which brought together a large group (over 6,000) of dedicated professionals. Several presentations were about advancement and fundraising, and a lot of the focus was on major gift giving and cultivation of these…
Read ArticleJune 9, 2014
Six steps to a successful appealIntroduction to a six-part series The development of a comprehensive annual giving program can be a daunting task. But this series of six short articles provides a tested method of making your annual giving program manageable and successful. A well-documented first step toward a solid…
Read ArticleJune 4, 2014
Can Giving Days help you raise more money?Can 24-hour Giving Days help you raise more money for your nonprofit? If you're participating in Seattle's GiveBIG annual event, they can! To the many nonprofits in the Seattle area who've participated in the now annual matching donation fest known as GiveBIG, you know…
Read ArticleMay 13, 2014
LGL uses MailChimp to manage complex newsletter subscriptionsBackground Here at Little Green Light, we use LGL ourselves to manage our relationships with customers and prospective customers. It’s a great way to make sure the product works! The Problem We want to manage two ongoing mailing lists, one monthly and one that's semi-annual.…
Read ArticleMay 13, 2014
The Women and Girls’ Fund taps into LGL’s integrated data management and communications solutionThe Problem The Women and Girls’ Fund needed an efficient way to email invitations and track attendance to a variety of events each year. Being able to maintain all that information in their database is critical to effectively reaching out to their constituents for future…
Read ArticleMay 13, 2014
Cornell Hillel uses LGL’s integration with Wufoo to track phonathon resultsThe Problem Like many organizations who perform phonathons each year, the tremendous amount of time it takes to organize calling efforts and then enter the call results into a database can thwart even the most dedicated development offices. Cornell Hillel faced just such a problem.…
Read ArticleMay 13, 2014
Politz Day School manages annual dinner donations, attendance, and sponsorships with Wufoo and LGLThe Problem Politz Day School’s Annual Dinner attracts hundreds of guests each year. Guests are honored, sponsorships are received, tickets sold, and advertising information collected. Politz needed to manage all of this information in one place easily and efficiently, as well as be able to…
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