January 13, 2014
If you use Mandrill and you have a Yahoo! or AOL email address (or hotmail or gmail), read on…ISPs (Internet service providers) such as Yahoo! and AOL have recently implemented DMARC, a technical specification, the goal of which is to help reduce the potential for email-based abuse such as spamming, spoofing, and phishing. This means that if your email is being sent from…
Read ArticleJanuary 9, 2014
3 ways to use data to cultivate donorsThe ultimate goal in fundraising is for your constituents to invest in your mission. But earning them as investors requires being effective in the three Is of cultivation: Inform, Involve, and Invest. So, let’s talk about how strategic data management allows you to do this.…
Read ArticleJanuary 5, 2014
3 simple steps to increase your phonathon’s effectivenessNote: Before joining the LGL team, I was actively engaged in the work of non-profit fundraising. The information in this article comes specifically from my most recent experiences with phonathons in my capacity as a school advancement director. Until recently, the word I most associated…
Read ArticleJanuary 4, 2014
Simple ideas for Little Green Light data cleanupCleaning up your donor database can seem daunting, but it doesn’t have to be. With these simple ideas, you can get your Little Green Light database in shape quick—and just in time for your fall fundraising appeals! Identify and merge any duplicate records If…
Read ArticleJanuary 4, 2014
Take charge of your data to meet fundraising goalsAt the 2013 AFP-NNE Annual Conference held in Portland, Maine, Chris Bicknell of Little Green Light, Kathy Howrigan of Marts & Lundy, and Brendan Kinney of Vermont Public Radio (and the moderator of #fundchat) gave a presentation titled, “Take Charge of Your Data to Meet Fundraising Goals.” This presentation provides basic tips and ideas for how to tackle…
Read ArticleJanuary 13, 2013
LGL rated A Top Donor Management software by IdealwareHere at Little Green Light, we’ve been eagerly awaiting the release of Idealware’s Consumer Guide to Donor Management Systems. Well, the wait is finally over and we’re proud to announce that we’ve been chosen as one of Idealware’s top 11 systems. 36 systems were reviewed…
Read ArticleJanuary 13, 2013
Little Green Light unveils new websiteThe new website is here! The new website is here! Months in the making, our new website represents a major step forward in how we are presenting ourselves to the world. Some of the improvements we're most excited about include: - New look and feel:…
Read ArticleJanuary 13, 2013
Results from our customer surveyThank you to the 300+ LGL customers who responded to our survey! You all are wonderful. First things first. As promised, we picked one winner for a $100 LGL credit, and the lucky winner is ... Woodinville Montessori School from Woodinville, WA. Congratulations! And now…
Read ArticleSeptember 13, 2012
LGL a powerful ally to political campaignsNews Flash. November 8, 2012. Congratulations to Shemia Fagan for winning over incumbent State Rep. Patrick Sheehan, R-Clackamas, in Oregon House District 51. When it comes to fundraising, few organizations focus as keenly on tracking constituents as political campaigns. They manage not only donations, but also…
Read ArticleSeptember 12, 2012
Mailings 2.0 release preview mail merge made easyWe're excited to announce the release of a major upgrade to the mail merge features that are built into Little Green Light, currently slated to go live in mid-October 2012. This release builds on and improves the existing mail merge features in LGL, with the…
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