Find practical ways to take charge of your data challenges and improve your fundraising succes. Learn from data collected from 69 nonprofits around the country ranging in size from very small to very large.
Here at Little Green Light, we’ve been eagerly awaiting the release of Idealware’s Consumer Guide to Donor Management Systems. Well, the wait is finally over and we’re proud to announce that we’ve been chosen as one of Idealware’s top 11 systems.
A customer recently asked if LGL can send automated, behavior-based emails. You can get pretty close if you combine scheduled reports with built-in LGL emails (via Mandrill).
Search Engine Optimization (SEO) is all about increasing the chances that your website will be found when someone is searching the Web for your product or service. Recent studies show that Google's fist page results captures 89% of traffic, and the #1 position gets a wapping 42% of traffic! Now if that isn't a reason to figure out how to get your keywords to rank #1, I don't know what is!
How can you calculate participation rates by classroom? That seems like a simple enough problem, but there's more to it than meets the eye.
Cleaning up your donor database can seem daunting, but it doesn’t have to be. With these simple ideas, you can get your Little Green Light database in shape quick—and just in time for your fall fundraising appeals!
Collecting and using information from your solicitation efforts in your donor database can raise your effectiveness in setting realistic fundraising goals, and in meeting or exceeding your fundraising revenues. LGL Appeals is loaded with features to help you do just that.
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Word of mouth is one of the most powerful forms of marketing for Little Green Light. To reward those who help spread the word, and to make it easier to do so, we’ve created the Refer a Friend Program. Join today and begin earning credits for your own account and those of your referrals!
An example of how to do some amazing things with Little Green Light and Google Docs, and Wufoo for good measure.
Good event management is a major priority for many nonprofits. With Little Green Light's cloud based donor management system, you can manage all of your event related data, including RSVP's, attendance, sponsors, donations and more.
A/B Testing is the term commonly applied to testing two versions against each other, such as two versions of a webpage, an email, or a mailing.
Sometimes you succeed in getting renewal gifts but at very different levels. Doing Year over Year comparisons can be highly valuable for both stewardship of those who increased and re-solicitation of those who decreased. This quick lesson from Little Green Light shows you how to quickly pull together your analysis then take appropriate action.
If you work in a database long enough, it's almost inevitable that you'll need to make some sweeping changes sooner or later. There are good reasons for doing so: your organization's program focus might change, the way you track prospects might change, and the environment in which you operate is always changing (who would have thought of having source codes for things like Facebook, Twitter, or LinkedIn five years ago?).
By incorporating some fundriasing best practices and LGL's comprehensive donor management system, St. Anthony School's volunteer advancement committee made a huge impact on their annual fund
A comprehensive donor management and nonprofit CRM solution like Little Green Light can play a vital role in your organization's ability to capture important "friend-raising activities" helping you develop lifetime relationships with your supporters.
Want to develop a social media strategy for your nonprofit organization that really makes a difference? Learn what two social media gurus shared at their recent webinar: Build a Better Nonprofit Social Media Strategy.
Little Green Light salutes The Seattle Foundation's GiveBIG campaign, which collects a pool of matching funds to augment any contributions made by individuals to participating organizations on the Seattle Foundation website during a designated day.
We are often asked about the best way to deal with the difficult task of tracking gifts that people commit to make sometime in the future, especially when dealing with monthly donations. The question is, should we use the pledge functionality all the time? Like so many things, the answer is, "it depends." To help you think about how and when to use the pledge functionality, we've put together the following post.
Growing a school's annual giving program is no easy feat. When Sacred Heart School in Boston assigned Mary Roberts with the task, the majority of donations that came in to the almost 100 year old school were unsolicited. Mary needed to develop an outreach strategy that would allow her to connect with the school's 6500 alumni. And she required a way to help keep it all organized. That's where LGL came in....