June 9, 2014
Can you raise more money by segmenting your database?6 Steps in a Successful Appeal: Part two of a six-part series Segmentation is the practice of categorizing constituents into mutually exclusive groups based on a set of criteria, such as giving history and expected future giving or affinity for your organization. It can help…
Read ArticleJune 9, 2014
How to assess if your fundraising plan is working6 Steps to a Successful Appeal: Part six of a six-part series To make the most of your annual giving program, set clear goals and then incorporate measurement tools into your plan. A successful plan will include regular evaluation of your strategies' successes and failures,…
Read ArticleJune 9, 2014
How to find your most passionate donorsIn a March 2012 interview conducted by Phyllis Freedman with Chuck Longfield, the founder of Target Analytics, these two veteran fundraisers discussed what kind of data can help you identify who is really passionate about your organization. Since passion leads to larger gifts and a…
Read ArticleJune 9, 2014
The pros and cons of special eventsIntro from LGL: Mission Advancement Professionals (MAP), a new affiliate of Little Green Light, specializes in relational fundraising. They help nonprofits with capital campaigns, annual giving, major gifts and more. They complement LGL nicely by taking fundraising to the next level, often starting with the…
Read ArticleJune 4, 2014
Can Giving Days help you raise more money?Can 24-hour Giving Days help you raise more money for your nonprofit? If you're participating in Seattle's GiveBIG annual event, they can! To the many nonprofits in the Seattle area who've participated in the now annual matching donation fest known as GiveBIG, you know…
Read ArticleMay 13, 2014
LGL uses MailChimp to manage complex newsletter subscriptionsBackground Here at Little Green Light, we use LGL ourselves to manage our relationships with customers and prospective customers. It’s a great way to make sure the product works! The Problem We want to manage two ongoing mailing lists, one monthly and one that's semi-annual.…
Read ArticleMay 13, 2014
The Women and Girls’ Fund taps into LGL’s integrated data management and communications solutionThe Problem The Women and Girls’ Fund needed an efficient way to email invitations and track attendance to a variety of events each year. Being able to maintain all that information in their database is critical to effectively reaching out to their constituents for future…
Read ArticleMay 13, 2014
Cornell Hillel uses LGL’s integration with Wufoo to track phonathon resultsThe Problem Like many organizations who perform phonathons each year, the tremendous amount of time it takes to organize calling efforts and then enter the call results into a database can thwart even the most dedicated development offices. Cornell Hillel faced just such a problem.…
Read ArticleMay 13, 2014
Politz Day School manages annual dinner donations, attendance, and sponsorships with Wufoo and LGLThe Problem Politz Day School’s Annual Dinner attracts hundreds of guests each year. Guests are honored, sponsorships are received, tickets sold, and advertising information collected. Politz needed to manage all of this information in one place easily and efficiently, as well as be able to…
Read ArticleMay 13, 2014
Vermont Italian Club uses Wufoo forms and LGL to manage interests from membersThe Problem The Vermont Italian Club does a terrific job of customizing communications for their members. To do this requires collecting information on what each member is interested in. They wanted to streamline that process. The Solution The Vermont Italian Club added a list of…
Read Article
