January 13, 2014
Look who’s talking up LGLWe've been thrilled by the response we've received so far from our customers and partners who have joined our Affiliate and Refer-a-friend programs. One of the greatest compliments we can receive is when one of our customers recommends our service to other nonprofits. It is the single most important…
Read ArticleJanuary 13, 2014
Data security and Little Green Light “After people, data is your most important resource.” -- John Kenyon Introduction We're often asked, "How secure will my data be in LGL?" Being in the cloud, we certainly understand where the question is coming from. Typically, assessing risk in relation to data and IT…
Read ArticleJanuary 13, 2014
If you use Mandrill and you have a Yahoo! or AOL email address (or hotmail or gmail), read on…ISPs (Internet service providers) such as Yahoo! and AOL have recently implemented DMARC, a technical specification, the goal of which is to help reduce the potential for email-based abuse such as spamming, spoofing, and phishing. This means that if your email is being sent from…
Read ArticleJanuary 13, 2014
Flex importer updates – detailed review, improved error reporting, and “undo”Flex Importer is the tool in LGL that lets you import any kind of information about your donors and their related activities. It has always been flexible and powerful, but we've recently made it a lot better too. Here's a quick summary of the new…
Read ArticleJanuary 13, 2014
Constant Contact launched with LGLWe're excited to announce that our Constant Contact integration is now available to all LGL customers, and that LGL customers new to Constant Contact will receive a 25% discount on email marketing. Constant Contact provides email, social media marketing, and event services to over 100,000 nonprofits.…
Read ArticleJanuary 9, 2014
3 ways to use data to cultivate donorsThe ultimate goal in fundraising is for your constituents to invest in your mission. But earning them as investors requires being effective in the three Is of cultivation: Inform, Involve, and Invest. So, let’s talk about how strategic data management allows you to do this.…
Read ArticleJanuary 5, 2014
3 simple steps to increase your phonathon’s effectivenessNote: Before joining the LGL team, I was actively engaged in the work of non-profit fundraising. The information in this article comes specifically from my most recent experiences with phonathons in my capacity as a school advancement director. Until recently, the word I most associated…
Read ArticleJanuary 4, 2014
Take charge of your data to meet fundraising goalsAt the 2013 AFP-NNE Annual Conference held in Portland, Maine, Chris Bicknell of Little Green Light, Kathy Howrigan of Marts & Lundy, and Brendan Kinney of Vermont Public Radio (and the moderator of #fundchat) gave a presentation titled, “Take Charge of Your Data to Meet Fundraising Goals.” This presentation provides basic tips and ideas for how to tackle…
Read ArticleJanuary 4, 2014
Simple ideas for Little Green Light data cleanupCleaning up your donor database can seem daunting, but it doesn’t have to be. With these simple ideas, you can get your Little Green Light database in shape quick—and just in time for your fall fundraising appeals! Identify and merge any duplicate records If…
Read ArticleJanuary 13, 2013
Little Green Light unveils new websiteThe new website is here! The new website is here! Months in the making, our new website represents a major step forward in how we are presenting ourselves to the world. Some of the improvements we're most excited about include: - New look and feel:…
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